Atkins Nutritionals

Atkins® Nutritionals Inc., a leading player in the $2.4 billion dollar weight control nutrition category, offers a powerful lifetime approach to weight loss and weight management. Atkins is a flexible program that helps individuals take control of their weight and health, while tailoring to their specific needs. The Atkins Diet® emphasizes the consumption of adequate protein, high fiber vegetables, fruits and good fats while promoting reduced levels of carbohydrates and avoidance of refined carbohydrates and sugar. Backed by over 50 scientific studies and consumer success stories, the Atkins approach allows the body to burn more fat and work more efficiently while helping individuals feel less hungry, more satisfied and more energetic.

Atkins Nutritionals Inc. manufactures and sells a variety of nutrition bars and shakes designed around the nutrition principles of the Atkins Diet. The Atkins line of products appeal to a broad audience of both men and women who want to achieve their weight management goals and enjoy a healthier lifestyle. Atkins products are available in more than 30,000 locations throughout the U.S. and internationally. For more information, please visit atkins.com.

Press Contact

Andrea Davidoff
Andrea.Davidoff@rfbinder.com
P: 212-994-7617
www.atkins.com